Being among the first names in Nepal's Clothing Brand, Ashim Udas and Ankit Shrestha crossed paths in college, where a shared passion for streetwear fashion sparked a vision to bridge the gap in Nepal's growing high-street fashion market. Together, they established their own label, HUBA, launching online in October 2021 with a clear statement — A Style For Every Story.

Leveraging both founders' entrepreneurial vision and design sensibilities, the duo crafted an identity built on the elegantly straightforward concept of presenting exquisite clothing within inspirational environments, accompanied by unparalleled service. Every piece is crafted with attention to fabric, fit, and detail, with the brand prioritising limited drops, exclusive fabrics, and collections inspired by global culture but grounded in Nepali roots. Over time, HUBA has evolved from an online-first label into a nationwide presence with showrooms in Lalitpur, Pokhara and Bharatpur, and in 2026 with the launch of Damak, Bhaktapur and Butwal — growing a community that reflects the spirit of today's youth: unapologetic, creative, and forward-moving.